“I have wanted to organise my wardrobe for so long, but I could never find the time. When I finally got around to it-it was a disaster, I find it so hard to throw anything away.
I hired Chronically Me Style for the wardrobe edit service - Daina’ s approach to the clear out was so kind but honest. She really understood my lifestyle needs, now I have an outfit for all occasions. Daina gave me my dream of a capsule wardrobe.”
— Sarah.O
About Daina
My name is Daina and I am a personal styling expert, who specialises in bringing out people’s unique style.
As a 10 year old, I discovered Vogue and Fashion TV, fell in love with it and never looked back. This was the start of my interest in style and how people use clothes to express themselves.
After studying fashion buying at University, I spent years working as a fashion buyer for highstreet companies such as New Look, Marks & Spencers and ASOS.
Due to a chronic pain condition, which I have had since childhood, I was unable to continue with my career that required me to be in the office full time. Changing my career path slightly and combining my love of fashion and my impeccable talent for shopping, I decided to become a qualified personal stylist. This was a simple decision for me as I already provided this service for my family and friends for fun.
Wanting to learn how to turn my hobby into a full time professional career, I took personal styling courses at London College of Fashion and British College of Professional Styling.
Expressing myself through style has made me want to give others a voice. Chronically Me Style is a company that is focused on helping clients embrace their figure and find their unique style.
There is nothing I enjoy more than a client walking away from a session transformed and feeling empowered.
“Daina did a great job on upgrading my wardrobe. I always felt like I had nothing to wear outside my work clothes. Now I feel confident in every outfit I wear!
The process was so easy, I would definitely book her again!.”
— Nikki. W
Why Chronically Me Style
I get asked all the time about the meaning behind Chronically Me Style and why I decided to call my company that name.
My goal was to find a name that relates to me as well as my clients, and I think this name does just that.
How it relates to the client:
There are many different synonyms for chronically and one of the words that stood out for me was “extremely”. So translation, Extremely Me Style.
I believe that each one of my clients should have a style that is uniquely theirs, and that will always be my focus when styling them.
How it relates to me:
A little fact about me is I suffer from a chronic pain and bone condition called Hereditary Multiple Exostoses. This is something that sets me apart from others, and even though the condition doesn't define me, it has played a big part in who I am today.
I know how a great outfit can have the power to lift your mood. I want to help all my clients have that power for themselves.